Want To Get Clear On Your Passion...
And Bring It To The World In 2023?

Are your ready to learn the science of Passion and get into the study of human optimization so that you can:

Identify your passion with clarity

Break through mental & emotional barriers

Build out a new Passion-Centred™ profession or business that you can pivot into and love

Discover your kind of #EPICWORK based on learning the unique formula of what drives your Passion within

These are all the tools and skill-sets I learned and the research I dug into (and have applied) that took me from being overworked, burned out and overwhelmed, working in a career that I was great at but didn’t inspire me… to becoming a Passion infused Entrepreneur building my kind of #EPIC in the world!

But First...Why Passion?

Passion has been shown to increase confidence, mental and emotional wellbeing, resilience, life enthusiasm, work performance, clarity, creativity, retention, attention, innovation and so MUCH more! Our process to getting you to your passion is both fast and precise compared to any other method in the market because it is rooted in science and based on experience.

I want you to IMAGINE….

…Waking up every day feeling excited that FINALLY you are working on the things YOU have always wanted to.…and in a way that feels authentic, natural and EASY to you!

…Building your brand of #EPIC in the world…and doing it alongside people who ‘get’ you, are supporting you and are rooting for your success.

…Creating pathways of income by turning what lights you up into innovation that does good in the world.

I have to tell you, at one point I thought this was just a pipe dream.

And now - this is exactly where I am and how I get to feel everyday!

But this was only made possible the moment I learned a few HEALTHY Passion principles and applied them to my life and professional path.

Now here is the BEST news:

I am living proof that successful Pivots to Passions are Possible.

And I get to share with you… HOW.


For optimal experience, I invite you to listen until the very end!


Feeling drained and underwhelmed with life, but overwhelmed with work?

Been there.

Not feeling like where you are today matches what your younger self wanted for you?

Was there for 2 decades.

I ended my 2 decade corporate relationship that almost broke me and created my first #EPIC Passion-Centred™ business back in 2017.

Since then I’ve been helping hundreds of professionals and leaders identify their truest Passion and bring it to the world. Expressing it through new roles, lifestyles, identities, professions or net new businesses that are fresh, innovative and helping others in #EPIC ways.



I leverage what you already have - now.


...Yes, YOU.

And I use that, as your path to innovation that others want, need and buy. What that looks like is entirely designed by you based on the path of discovery we will be moving through together.

NOT through becoming some 'thing' using some pre-defined 'standard formula' that only works if you conform to it. *Insert* Franchisee, Affiliate, Coach, YouTuber, Speaker,...etc.

Simply, we support you in identifying your real Passion and let that create your Path. What I help you do is see that path with absolute clarity, while getting the tools and support that makes it commercially viable so that all you have to do is just start moving forward.


A unique process that I learned in a 4 year study of human optimization and Passion.

Leveraging this study plus a multi-disciplinary blend of neuroscience, psychology, design thinking, business principles and orientation and navigation training, I will help you…

1) Identify your Passion within, with absolute clarity

2) Unblock the things that are stopping you from action…and feeling Passion

3) Use your own elements to create innovation and build out your next Professional move or new Business that you will love


I'm Kira Day, and I founded The Passion Centre to help companies and individuals demystify Passion and show how to use it as innovation in the marketplace.

I'm the creator of multiple courses, a research study involving over 2000 respondents, Passion clarity assessments and products that are based on over 6 years of study on what drives Passion and what creates emotional and cognitive optimization, personally and professionally.

Prior to starting up my own Passion-Centred™ business, I spent most of my career working for and with Global Fortune 500 and under companies helping top brands like McDonalds, Canon, Samsung, Loblaws, Kaiser Permanente and more.

My experience is in both designing and creating custom innovative solutions in the marketplace and growing partnership and distribution channels that generated millions in profits.

As a female leader in tech, I have grown my career working for dream organizations, and consulted and strategized for some of the largest Global brands.

Michael Porter, renowned Economist, was quoted as saying that, 'Innovation is the central issue in Economic prosperity'. And while that is true, I'm here to say that Inspiration is the central issue in human prosperity.

For economic prosperity to be actualized, humans need greater access to inspiration.​

On my journey I have learned that Passion is an access point to inspiration. And, there is an untapped supply of innovation that comes from our personal Passions. Yet few people know how to access it in order for Passion to be properly utilized in their professional careers and business start up journeys.

I'm here to help you discover, unblock, communicate and package your Passion so you can get out there, and start sharing it with the world.


Have you been “on the verge of” or “about to” leave your meaningless career and pivot into some 'thing' that you can truly fall in love with??

…If only you knew what that ‘thing’ was?

Yup. I’ve been there.

And let me tell you… once I realized this ONE 'thing', everything changed. You wanna know what it is? Okay, here goes…

The success of finding your Passion and turning it towards your profession, or into one, is not a thinking or a feeling process…it’s a Scientific one.

And its either you know the formula of how to do that, or you need to learn it. It’s that simple.

That’s how I went from pain and stress to clarity, confidence, vision, motivation, execution and a whole lot of PASSION!

Learn the Simple Passion Clarity Formula and how you can start using it to kick start your #EPIC next professional move by enrolling in either my Discover Your Passion Using The Simple Passion Clarity Formula, or UnBlock & UnLeash Your Passion Using The Passion Pivot Plus Success Model, today.

If you're looking to find out what can best serve you, based on where you are at - book a consultation with us. On us!

Here's What You Will Learn In The Programs

Professional and Leadership Growth and Development Program
(Discover and Develop Your Passion)


Use a proven technique to get to know your Passion Health™ and learn the exact areas that are positively or negatively influencing your experience of Passion, and what to do about it


Demystify Passion by looking at the Science and learn your Simple Passion Clarity Formula. Your formula will unravel your special and unique combination of areas within that require expression for you to experience Passion


Discover the key Professional and personal Passion habits that you can start implementing today to achieve higher Passion states.

Emotional and Cognitive based Program supports Performance Optimization.

Step 4

Look at your personal psychological and emotional reasons that you may be unknowingly suppressing your Passion. And learn a proven methodology that will support you in releasing what you are suppressing so that you can begin starting to feel higher levels of Passion immediately following the program.

Intrapreneur/Entrepreneur Growth and Development Program
(UnLeash Your Passion)

Step 5

Take everything you have learned and put together your #WinningPassionSuccessFormula. This will teach you how to take your internal Passion and your unique Experience and express it out as your personal and professional value to others. This methodology is the birthing process for new roles, professions or businesses that are fresh, innovative and helping others in #EPIC ways....because they are entirely based on your Passion

Our Formula Gets You Moving In RECORD Time!

We know that when you're in a place that doesn't fit who you are it can feel like everyday is an eternity. This is why we focus on a structure to help move through each phase in record time!

Discover & Develop Your Passion

7 Days To Passion Clarity
4 Weeks To Passion Development And Understanding

UnBlock Your Passion

7 Weeks To Mental And Emotional Clarity & Passion Freedom

UnLeash Your Passion

12 Weeks To Clarity On Your 'Professional Next and Professional Goals'

Define And Build Your Passion-Centred™ Business

For Entrepreneurship Pathways - Extended 12 Month Future Founders Program

What Our Former Students Have To Say About Our Passion-Based™ Programs...

"The experience produced results AND mastery"

Should you be looking to gain clarity on your life’s purpose, passion and mission, my advice is simple: contact Kira today. I had the ABSOLUTE privilege of being a client of Kira’s via her one-of-a-kind program. I didn’t know what to expect when I first joined, however, I soon discovered it to be an exceptional experience, and one that produced results AND mastery for her clients who were seeking to tap into their passions and life purpose and launch their own custom passion ventures based on what they truly love doing. I found her methodology, insights, and strategic guidance to be transformative. I know others in the class would whole-heartedly agree. Never before have I met anyone as insightful a leader of others AND who has an extraordinarily sharp business acumen in a wide range of fields and business sectors. The combination of her many talents and deep knowledge in so many diverse areas of both life and venture creation truly makes her your secret weapon! Whether you are already an entrepreneur or looking to become one, and are committed to deepening your understanding of your true purpose and passions in order to create an extraordinarily fulfilling life, contact Kira and The Passion Centre team today. Kira has my highest recommendation and I would happily speak with anyone looking to engage in her highly effective program.

Joni Merkel, MBA

PASSION-BASED™ VENTURE: Tech and Startup Marketing & Growth Consultant

"It has lead up to an entrepreneurial career path that gives me a deep sense of fulfillment and satisfaction."

Kira Day has been a fantastic coach and mentor to me at a crucial turning point in my life and career. Her ideas and guidance helped me tremendously, to direct me down a path of heightened self-awareness, passion, and purpose. This journey, which I began with Kira’s Passion Master Classes (now Passion-Based™ Incubator) over a year ago, sent me on a path of self-discovery and professional development, which in my case has lead up to an entrepreneurial career path that gives me a deep sense of fulfillment and satisfaction. As a result, I am now highly motivated and energized in my professional endeavours, knowing that they are truly in alignment with my core strengths, values, truths and passions. Kira provided me all of the necessary tools to discover and master my own true passion and purpose, and has empowered me to work towards my highest potential. I highly recommend Kira for the amazing work that she does to discover/illuminate her clients’ true passion and purpose, thus enabling a deep sense of satisfaction and fulfillment in their work. I wish Kira every success in the crucial and transformative work that she does, and I am forever grateful for her role in my own transformation!

Aravinda Liyanage, MBA

Business Analyst
PASSION-BASED™ BUSINESS(ES): Retail and Immigration Business Consultant

"It goes even beyond what you can imagine for yourself."

There is simply nothing that I’ve done in my career or self evolution process that’s been as rewarding as the work I did with The Passion Centre. Deciding and committing to yourself, your goals and your passions is no easy task, but with Kira and The Passion Centre team walking you through the discovery and strategy building methods, it’s ALL POSSIBLE (and goes even beyond what you can imagine for yourself). I would highly recommend these REAL RESULTS TO ANYONE SEARCHING for ultimate freedom in any or every area of their life. I know firsthand!

Lisa Chang

Television Presenter, Shopping Channel
PASSION-BASED™ VENTURE: LISA CHANG BRAND - Media Personality, Tech and Lifestyle, IT Girl - IT Cosmetics Brand, Global Ambassador

"1000% recommend this program if you're stuck in a rut searching for your purpose and alignment like I was."

This program helped me, find me; and ultimately turn my passions in to a fulfilling business venture. Kira genuinely cares for her clients and makes every effort to uplift, support, and make you a better person, entrepreneur, and human being. 1000% recommend this program if you’re stuck in a rut searching for your purpose and alignment like I was.

Steve Gaskin

Entrepreneur Retail Distribution

"I can now clearly see what my passions are and how I can apply them."

The process at The Passion Centre has a way of going to the core of who you are as a person, and pulling out your most authentic self… With all of the exercises and the structure that this program has to offer, it has helped me in ways I never could have imagined!! I can now clearly see what my passions are and how I can apply them to the evolution of my business and my life as a whole.

Natasha Covic

Acupuncture Clinic Manager
PASSION-BASED™ VENTURE: Holistic & Spiritual Coach

"The result is clarity. Absolute clarity."

Before reaching out to The Passion Centre, I wasn’t sure what my passion was, or if I even had a Passion. I was struggling to remain motivated at work. I was uninspired, unenthusiastic and had a hard time staying focused in my 9-5 corporate job. I often feared if this was it, that my life was this endless cycle of sluggish work-life with no end in sight. After having my initial sessions with Kira, my approach began to transform. My experience was one of positive change and enlightenment. Kira has a unique ability to peel off the layers, identifying the fears and traumas that are blockers and finding a way to re-wire and re-construct these same narratives to empower instead of cripple. By merging these new narratives with our inherent strengths as individuals as well as our unique drivers and motivators, a whole new paradigm is created for us to work in. The result is clarity. Absolute clarity. On the practical side of things, Kira helps in setting realistic and practical goals and objectives to move the dream out into the world that is unique to you, and one that can be monetized as well. She also has a huge network that she connects her students to that provide valuable industry insights. All in all, Kira is a master at what she does and I would 10/10 recommend her to others who want to pivot their careers by aligning more to something they can truly get passionate and inspired about!

Vik Padymore

PASSION-BASED™ VENTURE: Podcast Host, Tech Start Up Entrepreneur

"The Passion Centre is truly a place of community, connection and support to identify and bring Passion to the world."

I came to Kira and The Passion Centre really looking to find my joy. After leaving my 17 year corporate gig, doing a year of intense self development work and starting my own business, (all in service of finding my true passion and purpose,) I found myself more stuck than ever. While I had an idea of what I was meant to do during this one life, I knew I wasn’t living that purpose fully. I was feeling burnt out, depressed and more unfulfilled than ever. And to make it even worse, I was making less money. What was it all for?! Why had I totally imploded my life?! I realized that I had traded one hamster wheel for another. Both these systems had their benefits and learnings but they were ultimately based around other people’s ‘should’ and not my own. I was being true to others ways of doing and being, but not fully owning who I am and my own expression of that. From that place, living inside that box, I knew I’d never truly be happy. I looked for the answers in so many places and with so many different coaches/modalities. And then, I found Kira and The Passion Centre... Working with Kira changed everything. Despite all the work I’d done in the past (we are talking lots of work and lots of $), my work with Kira and The Passion Centre took me to greater levels of understanding and clarity. I knew from the moment I met Kira that we were meant to do something special together. I knew that the work she was doing was extremely important, powerful and life-changing and it was clear to me that I wanted and needed to be a part of it. I knew that my passion for supporting other people could be realized in a new way with a bigger impact based on her ‘passion for passion’ and the work of The Passion Centre. Becoming a Passion Activator for The Passion Centre is 100% in alignment with who I am and what I’m passionate about. The Passion Centre is truly a place of community, connection and support to identify and bring that passion to the world. I’m proud and excited to be a part of it.

Beth Marhefka

Executive Coach, USA Ball Hockey World Champion
PASSION-BASED™ BUSINESS, VENTURE & LIFESTYLE: TPC Passion-Based Expert, Youth Ball Hockey Programming

"I was able to map out my Passions and align it to existing businesses and projects that I was already in, or ones that were being dreamed up in the visions that were forming for myself."

Before working with The Passion Centre I felt lost. I found joy in doing many things, chasing things that seemed at the time made sense…. But really I was wearing a badge of honour of being a multi-tasker. A juggler. I began to find less joy, feeling lost – even hopeless thinking that I was in this endless loop. Almost instantly in working with Kira going through the process of understanding and redefining what Passion is to me – I was able to understand what my core4 pillars were. Which are the things that direct me or guide me and the things that really bring me joy and find happiness in my life because they are a part of who I am as a person. From there I was able to map out my Passions and align it to existing businesses and projects that I was already in, or ones that were being dreamed up in the visions that were forming for myself. I’m really grateful to have worked with Kira during 2020 which was a special year. A year that brought on a global pandemic named Covid-19. It instantly allowed me to focus on the immediate next steps. What do I need to do to realize these visions, these passions and create the Passionate life that I deserve. That we all deserve. I can’t thank Kira and The Passion Centre enough for all the amazing work they are putting out in this world. The world needs this now more than ever!

Edwin Frondozo

Podcaster, Telecom Leader
PASSION-BASED™ BUSINESS: Flashpoint Global, 100X™

"Having the opportunity to work with Kira and The Passion Centre has been completely transformative."

I am a fitness, nutrition and accountability coach and the host and producer of the body project podcast. I have been in the fitness industry for 2 decades now, and am extremely passionate about fitness, nutrition and mindset. I started working with Kira and The Passion Centre specifically to figure out how I could marry my passion in fitness and actually increase my impact across not only my client base but how to make a larger impact in the world with fitness. Oftentimes, I find there are great coaches out there that get you to one point of clarity, but then doesn’t know how to move you through into expressing that out in the world in practical ways. Kira was able to not only help me get clarity on what I want to do in the world and what that impact looks like in a tangible way, but she’s actually helping me birth it out and into the world. As a result two things have been created. One is a fitness vehicle in the education system where I can support lower socio economic regions gain access to fitness and nutrition programming. It is really about fitness inclusion, diversity and accessibility. Kira and The Passion Centre has helped me to get clarity on what a model like that looks like and how to structure and implement the business. The second leg that is being built is a social justice apparel brand. This is a non for profit where the proceeds will support the efforts placed through my fitness and nutrition programs. Having the opportunity to work with Kira and The Passion Centre has been completely transformative. I believe that getting affiliated or really learning how The Passion Centre can serve you is magical and will be transformative and up level both yourself and your business. I definitely support what The Passion Centre is up to, and I look forward to continue working with them in the capacity of further birthing my Passion-Based™ venture and business into the world!

Catherine Tanaka

Fitness, Nutrition Coach & Podcast Host PASSION-BASED™ BUSINESS: Social Justice Apparel and Educational Consultant

"It's truly a brilliant approach to shifting individuals and systems in society."

There are 1000’s of life coaches out there and at an initial glance it seems that Kira and TPC fall under that category. However, you will quickly realize after meeting Kira that you have stumbled upon something magical…Being one of TPC’s clients means being able to receive countless resources and skill-developing knowledge into how to connect your internal systems with your external dreams and package it all into action. It’s truly a brilliant approach to shifting individuals and systems in society from disempowerment, to empowerment. …Kira has brought a rare clarity that I assure you we all need!

Hal Eisenberg

Award Winning Social Worker, USA PASSION-BASED™ BUSINESS: The Eisenberg Leadership Academy TPC, PASSION-BASED™ EXPERT

"Kira supported me from the first day and became part of everything I did inside of my transition."

I first met Kira on the set of a documentary we were filming in a Chateaux in France. When we got back I instantly called her and said I would really like to work with you, so she put together a customized coaching program to get me clear on what I wanted to do. At the time I knew I didn’t want to be a real estate investor anymore. Although I had worked hard and was closing my largest deal that was two years in the making I knew deep down that it wasn’t where I wanted to be. Most people would have questioned my questioning, but not Kira. Kira supported me from the first day. Kira became part of everything I did inside of my transition. She supported me through closing my deal, working on getting my properties ready to rent here in Atlanta, and the various projects that needed closing and those that I wanted to pursue. In our time together I decided that I wanted to speak, I wanted to write, I wanted to spend more time with my daughter, and I wanted to explore the world. And although these seemed like pipe dreams at first, Kira showed me that they could be real. She worked with me through the four months of preparation that it took, and the thousands of dollars later that I had to work with on with my attorney and getting documentation for my child to travel with me, and a whole lot of other pieces that had to come together for my dreams to take flight. It was scary, and unpredictable and I was second guessing myself through the whole process, and Kira was there to guide me and keep me on track. She moved me through to keep going forward, and not to stop because of the fear. And before I knew it, I was travelling across the world with my daughter to Spain, speaking on stages and writing books. She helped me deal with the things that I didn’t realize I was holding on to from my past. Some of it was the reason I still was a real estate investor. Kira gave me that push to realize to really just understand, we should be living our best life and doing things that make us happy, and also being out there helping others to see that they’re not crazy either for maybe wanting a differing life, or a significant change in their life, or just doing something completely out of left field. So, I can’t say enough good things about Kira. She changed my life, and I will be forever grateful.

Candice Rosenberg

Real-Estate Investor, USA PASSION-BASED™ BUSINESS, VENTURES & LIFESTYLE: Life transition from USA to Spain, Author, Keynote Speaker, Shame Coach, Activist

Make 2023 YOUR Year!

Don't wait a second longer to learn EXACTLY what brings you to life so you can start working while feeling a sense of clarity of Purpose and living Passionately. And to make this extra juicy, because I WANT to see you win! I will guarantee that you will discover exactly what drives your Passion within and learn how to apply that as work, or my team and I will work with you until you do!

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