Our Team

We have dedicated ourselves to making The Passion Centre the greatest source of inspiration for growth, personal development, and self-discovery in the world

Founder - Kira Day, CCP

I’ve done it. As I'm sure you have.

I’ve put things on hold. I’ve put the job first to chase goals, that once achieved, found they were the wrong goals...Even if they came with the right lessons.

My own journey with my Passion has been complex.

I’ve learned over time that we can be passionate about the wrong things, or we mistake our Passions completely.

Like so many, I mistook my desire to be successful (by societies definitions) as my Passion, and pursued it relentlessly.Sooner or later though, perhaps like you, I came to a point where I knew I had lost touch with not only what my Passions were, but more importantly, who I was.

This was the catalyst that lead me on a journey into self. A journey that ultimately lead me to making a series of decisions that somehow or other got me here. A designing of a new path. A disruption of self to re-find self. A path that aligned me back to the Kira that was always within.

...Even if I forgot about her from time to time.

I had to rediscover what success and ultimately my well-being meant to me.

This journey marked several discoveries that would later become the foundation work for what is now, The Passion Centre.

I became laser focused on taking this work and making it accessible to wider audiences.

With my Coaching, Executive Sales background, combined with my Passion for Passion and well-being, I bring to you a unique perspective. A perspective that offers you insight into how to find, and activate those things that matter most to you. Bringing newer forms of purpose and meaning back into your life through aligning your professional (job, careers) and personal professional (side hustles, passion projects, entrepreneurial) ventures to your core4 Passions.

Thank you for taking the time to read my journey. I genuinely hope we get the chance to work together on one of the most important projects you will ever work on in this life. YOU!

Kira's Core 4 Passions





Partner - Sina Fak

In 2011, I quit a high-paying sales job and started a marketing agency. I didn’t start it because I loved marketing.

I started it because I wanted to travel and happened to be good at marketing. So for 4 years, I travelled the world. Staying in different places a few months at a time. My business was doing well. Money was coming in. Clients were happy.

But it always felt empty. It seemed as though, no matter where I went, what I did, or how much money I made, I always had this feeling of unhappiness inside of me. I felt so lost.

Throughout my entire life, I went after work that seemed to interest me. Leaving them as soon as I was bored or thought I learned enough.


I was constantly looking for new opportunities. Constantly influenced by others, their business, their mission, their lifestyle. I was attracted and distracted by new shiny opportunities I thought would give me happiness, satisfaction, fulfilment, PASSION.

The business I spent 5 years building was dying because I couldn’t bring myself to invest any more time and energy into it anymore.

This was probably the lowest point in my life. I sincerely believed that everything I had built was a lie.

It wasn't until I went on a year-long journey to rediscover myself, who I was, and who I wanted to become that I realized I was going after the wrong things.

Through deep reflection and self-analysis, I made a very simple yet profound realization. I had always gone after what I wanted in life, my personal goals, my professional and monetary goals. But I never asked myself if these things were in alignment with the future of who I wanted to become as person or the impact I want to make in the world.

This is when I realized that satisfaction, engagement, and motivation in your work has nothing to do with the type of work you’re doing. But instead in your understanding of how that work was bringing you closer to not only your goals, but also to who you want to become and the impact you want to make in the world.

Most of us don’t have clarity about what we want in life. So we make decisions without much direction, attaching ourselves to things that seem interesting and important in the moment. Never really putting in the time and the effort to evaluate the big picture of what we want our life to represent and how our work is helping us accomplish that.

But this practice of periodically evaluating your goals, growth, and impact, allows you to stay motivated and focused on what you’re doing. If you know what you want, you won’t be distracted about what everyone else is doing. If you understand how your work is helping you accomplish what you want, then you will be more motivated, engaged, and satisfied in the work you do.

Happiness, satisfaction, Fulfilment and PASSION comes from knowing the beliefs, values, interests, strengths, ideals that makeup who you are, and then forging a path to create work that is in ALIGNMENT with those things.


Sina's Core 4 Passions