meet The Team that's moving passion in the world

Founder & CEO

Kira is the founder of The Passion Centre, Inc. and the creator of the Passion-Based™ Method. After 18 years working for some of the largest global brands ($1B-400B) in Executive Sales and Sales Management positions she decided to do a complete pivot to follow her Passion for Passion after her second corporate burnout period. Kira learned the root of what causes burnout in professionals, teams and cultures and now uses her business background combined with principles in psychology, passion research, design thinking and human behaviour and has built out the world’s first Passion-Based™ Method. A methodology that is designed to put humans back at the centre of building tomorrow’s leaders and businesses from the inside, out. This model has been used to support Leadership and Professional growth and development, career pivots and the building of net new businesses based on the innovation sourced from individual Passions.


Beth Marhefka,
Creative Designer, Product, Transformational Coach & Team Championship Council

Beth holds a Masters in Marketing and International Business from Penn State. For close to 2 decades Beth worked in the business world working for big Pharma when she realized that she wanted something more. From that fateful moment in time Beth went on a soul journey to figure out her own path to Passion. That path led her to us! And we helped her to see and OWN that she is a beautiful Multi-Passionate soul who blends her Passions across a multitude of platforms. Beth uses her skills and Passions to create synchronicity between our our products and our mission. When Beth is not spending time helping us be the creative eye in the build out of our amazing products she is winning Championship games in Woman’s Ball Hockey. Beth is an accomplished athlete who has played for Team USA Ball Hockey, World Outdoor Ball Hockey Championships, the 2016 Masters Tournament in Banff, the 2018 Masters Tournament in Bermuda and the 2022 tournament in Czech Republic. She takes that championship mindset into the work we do at TPC and in her Transformational Coaching here at The Passion Centre. 

Hal Eisenberg,
Passion-Based™ Instructor, Counselor and Consultant

Hal holds a Masters in Social Work and Education Policy. He has been a leader in the Education space for over 2 decades. His Passion for optimizing Leadership and youth performance through Social-Emotional Learning has not only made him the recipient of one of the most prestigious awards in his field of work, but he is also the founder of 2 organizations that are shaping new frameworks for Education and for Leadership. He works with TPC’s clients in our UnBlocked and other Passion-Based programs. When not being an ear and a heart for our amazing team and clients, he spends his time revolutionizing the Education system. Hal has been a champion for youth in lower socio-economic climates helping to drive higher levels of empowerment.  Hal is also the author of Beautiful Souls, a book that documents the hardships he has faced and how that has fueled his passion in his mission to change the world of Education.

Lauren Lefkowitz Passion-Based™ Instructor and Executive Coach

Lauren’s Passion for optimizing the human potential for more, and her extensive career in HR Leadership has led her to cultivating her brand of #FineIsATrap. Helping executives to get more from their professions and their LIFE is her mission and her alignment with Passion as being the opposite of ‘fine’ lead her to us. She supports TPC clients in the Discover and Develop Your Passion, UnBlocked and UnLeashed programs as well as acts as a coaching resource for our Passion Lab community members.

Tracy Borreson,
Personal Brand Consultant

Tracy’s background is in Marketing where she scaled the corporate ladder over 15 years ending her climb in senior level VP roles. Like many of our team she realized that where she was going, wasn’t where she wanted to end up. So she made the move towards the journey of finding herself and that she did! Tracy discovered on her path that her passion drivers attribute to helping individuals feel seen, heard and understood. She is a big believer in authenticity and creating personal and professional brands that are ‘true’ to the individual! Tracy’s Passion for authentic marketing approaches and human optimization moved her towards a career pivot in the Personal Branding space. She works with TPC’s clients in our 7 Days To Passion Clarity Bootcamp and as a consultant in the UnLeashed program. When not spending her time with her Passion Centre tribe she is out in the world building community spaces, teaching cardio dance and spending play time with her son Nicholas!

Hillary Sutton, Communication Representative

Hillary holds a masters in Marketing and works within The Passion Centre ecosystem to spread the message of Passion inside and outside of our growing community. Hillary has a Passion for creative expression and exploration which makes us a beautiful match made in communication heaven! When she is not creating our social media graphics, sharing our programs with the world and being a wonderful safe space for our members, she is traveling the world with her boyfriend and dog! Hillary wants to see a world where everyone is living healthy thriving lives and expressing all sides of their Passions.  

what we are a stand for

Empowering humanity by bringing your inner passions to life

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